- Vince Lombardi
Dawn helped expand my business by developing and implementing a standard referral process to replicate ideal clients. We created a lead generation strategy and automated email campaigns, building advocacy and encouraging current clients to recommend my services. I’m receiving a steady stream of high caliber leads. So far, these targeted referral efforts have led to $40M in net new AUM and 86 new clients with a $465k average referral account size.
We partnered with Dawn and her team for over a year, exploring professional development concepts like self-awareness, embracing failure, and cultivating grit. Identifying our signature strengths, talents, and interests helped us develop an action plan that instilled self-sustaining motivation and increased our team's commitment to amplified performance. We could not be more pleased as an organization.
We worked with Tryba Services to build a process for local teams in individual markets that offered autonomy while operating under a clear, globally aligned network of manufacturing sites, research and innovation centers, and marketing hubs. Successfully scaling our business created a plethora of global brands to distribute our tailor-made products worldwide. The sky is the limit with what we’ve learned and implemented in partnership with Dawn and her talented team.
Dawn and her team helped uncover new sales opportunities by focusing on communication consistency with our valuable clients and prospects. Implementing video marketing and hosting an educational series fostered client engagement, reinforced our credibility and supported brand value. These efforts doubled our AUM over several years.
Our organization recognized that prioritizing diversity, equity, and inclusion in the workplace would help us serve our target markets. Together with Dawn, we built a strategic plan to attract and retain more diverse team members. We made it easier for new members to join our firm by improving the onboarding process and successfully built a strong culture and value proposition that differentiates us from our competition.
Instead of flying blind, data analysis can be a powerful navigation tool for growth and sustainability. Tryba Services developed a scorecard that measures how our business is doing and helped us analyze (and understand) our performance, sales, and financial data. Implementing consistent weekly reviews offered insights into patterns and trends, enabling us to make informed decisions and more accurate future predictions.
Collaborating with Dawn helped define our company’s purpose statement and core values, fundamental principles that guide our decisions. We also identified our core operating systems, which assisted us in using technology to streamline workflows and spearhead innovation as we move toward greater profitability.
With tenured employees eyeing retirement, we needed to consider growth options with minimal disruption to our clients and team. Dawn’s valuation exercise and due diligence process helped us develop a buy-out plan and seamless process for transitioning client relationships. The investment in Tryba Services was the best way to ensure continuity of service for our valuable clients and growth for the next generation of Advisors.
Seventy-five percent of our team members were experiencing burnout at some stage in their careers, especially our A-players. Dawn and her team created a framework to identify early signs of burnout and an action plan for recovery. Our high performers are now armed with new perspectives and skills that support positive work-life balance.
We invested in Tryba Services for team, leader, and executive coaching after we experienced massive growth in a short period. Together, we created a solid foundation for everyone to excel through professional development. Every member became aware of individual leadership styles, how to prevent silos in the organization, and the importance of accountability and ownership when building multidisciplinary teams.
Dawn encouraged us to use a one-page business plan. This simplified our approach and clarified our vision so we could make better decisions about people, processes, finances, strategies, and our valuable customers. She worked closely with our leaders to define our core values, which now serve as the foundation of our business.
We worked with Dawn and her team to streamline core processes and standard procedures necessary for success. We fine-tuned things to gain consistency first. Then, we made sure everyone in our organization understood the processes, valued them, and efficiently followed through with any action steps. This saved time and significantly decreased our operating costs.
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